Into PR

Clearly, I’m a feed-reader because I just noticed the new look of the site. Veddy nice.

And hideoderous? That cracked me up.

And will Disney’s crazy little idea work? I don’t think so. I guess there’s a chance, and depending on what they consider successful, it might succeed. But I bet the Disney people expect this to be a hit, which it simply won’t be.

Chris,

Knowing the Disney corporation and how it works for the most part, as do all corporations (read ‘Disney War’ by James Stewart), they are probably expecting nothing less than huge results.

But that’s a good point; it does definitely depend on what Disney has established as successful goals.

I think the MySpace-ish part of the site will fail miserably. These things usually just do. However, if they can generate involvement through video and other aspects of the site, it could be a pretty big hit.

Another idea I just had would be for a YouTube-like part of the site where users can submit video of themselves at the parks and elsewhere. That would be a good time. Of course, since it’s Disney, they would have to be moderated.

Owen:

I think it will work because of Disney’s massive influence on the “tween” audience … kids too young for MySpace but still computer savvy, who will see a Disney site as a cool destination.

Again, a narrow demographic but one that is powerful.

BTW, my family loves Disney, too. But we are Florida-focused … Disney World is our preferred destination!

John,

Well you’re in the middle of the country, so Disney World would make sense.

I’ve never been a Disney World fan because I grew up with the original. So it just has a nostalgic feeling to me.

I think Disney does have a tremendous amount of influence on a very wide demographic. I don’t know if I’d expect huge results or very much change in the amount of site interaction. I’d really like to know what kind of traffic and involvement Disney is currently getting to see where the could possibly be going with it.

For instance, if they are getting large amounts of traffic with small amounts of involvement or participation, the new site could lead to tremendous change. But…if it’s getting mid to low amounts from the same people, I don’t know if it would cause any new traffic to come to the site, or if it will just cause the same amount of people to visit more often. Much like the ‘echo chamber’ theory.

I’m willing to bet there will be a huge response during the honeymoon of the site’s release, but it’s going to be interesting to see what the long-term results are.

You have to wonder if this is part of a much larger strategy for something coming up (i.e. a new park or park section opening, or a coordinated movie release), or if Disney is just now getting wise to the social media thing and deciding to jump on board.

okay yell..this isnt gonna work cuz myspace is wayyyy to cool!!!! disney cant beet it..i got a myspace wen i was 12 i didnt understand it at all thats prob why ppl arnt getting myspace they dont get it or they dont want it!!!!!! if they dont want it do u rly think they are gonna go out there and get a little kids one??!?!? i mean come on…and they are gonna have slutty stupid pictures just like myspace ones..and hate to break it to u but they want a myspace cuz they want to be like older kids not like 9 year olds..it mite work with 8-9 year old kids but NO BODY else will want it

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